So, when you see "Brazilian Carnaval" scent on cans of Febreeze on the main aisle of Target, there is no question the popularity or 'buzz' of Brazil has reached a certain ubiquity in society, or at least amongst marketers. The common perception of Brazil here in the U.S has changed significantly from just one or two decades ago. What was then an image of an impoverished and unstable crime ridden country is now more of one which is hip and fresh smelling with cool looking sandals (Havaianas). Some of the current excitement for Brazil such as this are very likely short lived fads.Note to Febreeze: Please visit Brazil, many places do not smell so sweet.
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